Phobo promotes to niche sites

Article Abstract:

Phobo.com of Irvine, CA, is using a mix of online marketing to drive traffic to its recently launched niche sites, www.boatingonly.com and www.insanitysauce.com. The company is promoting its network of interactive sites by incorporating information and links to them in its e-mail newsletter. The monthly newsletter is distributed to several hundred thousand recipients who opted to receive information and promotions from www.boatersworld.com, www.ritzcamera.com and www.fishingonly.com, among other Phobo sites.

Marketing procedures, Phobo.com

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USA Networks Acquires Expedia

Article Abstract:

New York, NY-based USA Networks Inc. has acquired Redmond, Wash.-based Expedia Inc. The merger, which will add three million new customers to USA Networks' database, is part of the cable TV company's strategy to expand into the online travel sector.

Asset sales & divestitures, Acquisitions & mergers, Telegraph & other communications, Cable Networks, Travel Agents, Travel Agencies, Television, Cable and other pay TV services, Cable TV Networks, Cable networks (Television), USA Networks Inc., USAI, Expedia Inc.

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