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Construction and materials industries

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Tricks to capture conversion data

Article Abstract:

Guidelines for tracking market conversion data by using customer relationship management tools on online sales are presented.

Author: Cunningham, Jon
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Usage, Customer relationship management, Online businesses

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The ABCs of relevancy

Article Abstract:

Three factors for improving relevancy of email marketing content sent to customers are presented.

Author: Robinson, Tricia
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Consumer Behavior, Measurement, Consumer behaviour, Email marketing

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Are customer surveys a waste of time?

Article Abstract:

The authenticity and benefits of conducting customer surveys are clarified.

Author: W.Biy, Robert
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User survey/user study, User surveys

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Subjects list: Methods, United States, Management, Marketing research, Market research, Company business management
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