Universal Music offers pay-per-song software

Article Abstract:

Universal Music Group (UMG) signed multiple agreements with music electronic retailers, which will result in at least 60 songs from UMG's catalog being offered at 15 Web sites. The deals were made possible after UMG and several software developers created an Internet software called Bluematter that would allow the music downloads. Bluematter allows users to send song samples to friends, who may be willing to buy the whole CD.

Alliances, partnerships, Consumer Audio Recordings, Integrated Record Production/Distribution, Sound recordings, Universal Music Group

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Winery Expands Holiday Offerings

Article Abstract:

Windsor, Calif.-based Windsor Vineyards sent out 200,000 direct mail pieces to customers for its holiday campaign. Windsor Vineyards, which has four new food and wine packages, expects an average order size of $200.

Marketing procedures, Wines, brandy, and brandy spirits, Wineries, Campaign Launched, Wine, Direct Marketing, Windsor Vineyards

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