Using electronic media to acquire, renew subscribers

Article Abstract:

After going round a full circle of ups and downs, marketers are back to online advertising, realizing the importance of Internet marketing as one more medium to reach consumers and not as an alternative to direct mail. The electronic media is being used extensively to acquire and renew subscribers with the help of search engines, through keywords and e-mail. With improvement in online advertising, which allows a user to stay on a page while interacting with an ad, to elicit a trial subscription has become easier.

Analysis, Influence

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Keys to getting new business prospects

Article Abstract:

It has always been difficult for financial marketers to find new business leads. That can be changed in todayEs online environment. Suggestions have been provided to use the online media for procuring business with minimum risk and cost.

Marketing procedures, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Targets & Markets, Methods, Financial services industry, Target marketing

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Using search marketing throughout the buy cycle

Article Abstract:

Suggestions on how to plan search campaigns online to maximize sales is presented.

Forecasts, trends, outlooks, Forecasts and trends, Market trend/market analysis

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