US office supply catalogers in different Japan approach

Article Abstract:

Office Depot, a cataloger of office supplies, is cautiously pursuing its expansion initiatives for its Japanese catalog business. Office Depot is conducting tests on its catalogs, which were introduced in winter 1997, in the Hiroshima, Japan, area. Office Depot Japan's senior marketing manager, Hiroshi Fujioki, cited that Japanese orders for its catalog offerings were a little less, a development attributed to the Hiroshima catalog's less product offerings compared to the catalog it plans to send to the metropolitan area of Tokyo, Japan.

Japan, Strategy & planning, Services introduction, New Products/Services, Geographic, Stationery & Office Suppl Stores, Office Supplies and Stationery Stores, Mail order business, Office Depot Inc., Office supply stores, Article

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Online computer seller seeks first-time buyers

Article Abstract:

Virtual Technology Corp, a Minneapolis, MN-based Internet and catalog marketer, plans to embark on a direct response television campaign touting its bargain-priced computers and computer peripherals. The campaign, which will be simulcast over the company's Web site, aims to reach first-time computer buyers, which were not being reached by the company's Internet marketing. The campaign will consist of about 10 to 15 installments, which will be broadcast in different markets around the US.

United States, Advertising

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