Warm fuzzy E-mails increase loyalty

Article Abstract:

Electronic mail can be a valuable tool for fostering customer loyalty. Regularly sending e-mail messages is one way to announce new products, enhancements or promotions. Service and support issues can also be sent through e-mail, resulting in less number of costly inbound telephone calls. Marketers, however, are advised to be prudent in sending e-mail messages as they can be an irritant to the customer.

Customer Relations

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Propane fights to regain market share

Article Abstract:

Information about the propane industries efforts to gain increased market share in the prefabricated housing market is given. At one time a leader in prefabricated homes, propane appliances are now only in 1 out of 5 prefabricated homes.

Petroleum Refineries, Petroleum refining, Refinery Propane & Propylene, Management, Petroleum industry, Petroleum chemicals industry, Petrochemicals industry

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Searching for trademark protection

Article Abstract:

Internet facilitated trademark violation, as text and graphics can be easily copied and downloaded. The need and importance to ensure trademark policies firmly is described.

Evaluation, Trademark infringement

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