Webcasting, Yale reach into TV's past

Article Abstract:

Yale Video, a direct response televison (DRTV) advertising firm based in Anaheim, CA, will offer continuous live programming and original shows on its Web site, WebcastingTV.com, beginning on Mar 2000. The move is designed to boost Yale Video's DRTV advertising business. Yale Video also hopes that its strategy will encourage WebcastingTV.com's marketing partners to join in its Web-content business.

Direct Response TV Advertising, Yale Video

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WorldGate to give students I-TV

Article Abstract:

WorldGate Communications Inc will offer a free year of interactive television service at home and at school for fourth-grade students in Connecticut, Illinois, Ohio and Louisiana. The service, which will be called WorldGate Internet School to Home, or WISH TV, is expected to reach 100 schoold by fall 2001. Initially, the service will involve offering a set-top box, a wireless keyboard and the cable hookup to WorldGate's service to the homes of children in 11 grade schools nationwide.

Online information services, WorldGate Communications Inc.

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FTC: Garey suit sets no precedent

Article Abstract:

The US Federal Trade Commission has filed a lawsuit against infomercial show producer Garvey Management Group Inc and the infomercial's host and company owner Steve Garvey. The agency has also filed charges against the company's principals, Mark Levin and David Richmond and its producers, Modern Interactive Inc. The charges include an allegation that Modern Interactive and Garvey Management Group Inc received a cut of the sales. The decision to take the case to the federal court rather than taking him through the FTC indicates that prosecutors are taking the cases more seriously.

Legal issues & crime, TV Advertising, Network, Garvey Management Group Inc.

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