Subaru, L.L. Bean hit the road in outdoorsy marketing deal

Article Abstract:

Subaru of America Inc and LL Bean Inc announced that they have entered into a marketing agreement. Subaru will become LL Bean's official vehicle while LL Bean, in turn, will become the official apparel outfitter of Subaru. The latter will also give visible presence to LL Bean in all of its sponsored outdoor events. On the other hand, LL Bean will provide Subaru with one- and two-page spreads and advertorials in its catalogs. This is the first agreement of its kind for both companies although they share the same rugged, outdoorsy image.

Automobile Manufacturing, Alliances, partnerships, Autos by Body Type, Apparel Mail Order, Automobiles, Subaru of America Inc., Mail order clothing business

---

Macy's wraps up new gifts catalog

Article Abstract:

Macy's catalog division of Federated Department Stores is launching a new 76-page gift catalog on Nov 30, 1999. Macy's by Mail Gifts is expected to reach around 1 million people. Although the catalog operations have been running less than two years, the Cincinnati, OH-based retailer is posting strong market results due to its acquisition of Fingerhut in Mar 1999, which established a fulfillment coverage and database marketing that covered 30 million consumers.

Services introduction, Mail Order Houses, Mail order business, R.H. Macy & Company Inc.

---

Similar abstracts:

• Abstracts: Stein Rogan to help style Flycast's networking future. Marketers discover privacy's brand appeal
• Abstracts: E-Stamp wins patents, Microsoft marketing deal. MapInfo debuts online demographic service. Omnicom's media blitz touts Simplexity service
• Abstracts: Offermatica offers versatility in multivariate testing. MarketingCentral aims for mid-market. Saligent system offers high-yield results
• Abstracts: Twelve Horses rounds up its first mail campaign. Sporting goods DMer targets schools. Alight tests pieces for plus-size women
• Abstracts: Dialogue takes top Caples, but Oglivy gets the most awards. Direct Partners New York debuts with 3 new clients

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.