What's in a number? Answer: what you want to believe

Article Abstract:

Business enterprises who have established Internet sites or are thinking of doing so must be wary of statistics being reported for electronic commerce in many published studies. Research estimates about the projected value of electronic commerce in 2003 have ranged from $13 billion to more than $1 trillion. These widely varying estimates are creating a considerable amount of skepticism about the actual impact of the Internet. The problem has been complicated further by articles which talk about the cannibalization of existing business divisions by electronic commerce.

Specialized Telecom Services, Wired Telecommunications Carriers, Internet services

---

Insurers can salvage lead generation

Article Abstract:

Traditional agency insurers have turned to lead-generation programs to better compete with direct insurers, but the results of such programs have been disappointing. A typical lead-generation program can be frustrating because it produces responses from customers who may be interested but whose existing policy may not still be up for renewal. Agency insurers are thus advised to transform their lead-generation programs into lead-management programs in which information is sent back and forth between the home marketing office and the agent.

Insurance Agents & Brokers, Insurance Agencies and Brokerages

---

The most aggressive utilities will win

Article Abstract:

Electric utilities will have to establish their own brands to thrive in a deregulated marketplace. An aggressive approach will be needed and those utilities who only react to the deregulation trend will be left behind. Price and quality of service will become important as customers look for a better price and better service. Thus, it is crucial for utilities to implement retention-focused offers that reward long-term commitments.

Electric Power Generation, Transmission and Distribution, Electric Utilities

Similar abstracts:

• Abstracts: Riding the third wave two years later. The third wave for manufactured housing communities. Industry awards presented at MH national congress
• Abstracts: 'Whiteboard' shows what Brown can do. Insurer reaches goal with mailer
• Abstracts: Taking care of business: the former brewer who is to be the HSE's new head of construction safety. Sprint finish to the top of the world
• Abstracts: Taking advantage of the great outdoors. How to cultivate a winning image
• Abstracts: When staff come with the contract. Dangerous heights. The deregulation initiative

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.