WorldLink adds American Independent Network as client

Article Abstract:

WorldLink, based in Los Angeles, CA, will be the exclusive representative of American Independent Network (AIN) and its 50 affiliates for infomercial and direct response spot sales. AIN, through its affiliates, is delivered by satellite to 16 million US households. The station reaches viewers in cities that include Detroit, MI, Philadelphia, PA, and Washington, DC, and provides family-focused content programming. AIN is the latest addition to WordLink's client roster numbering over 100 broadcast stations and networks nationwide.

Television Broadcasting, Media Representatives, Direct Response TV Advertising, Commercial TV Stations, Infomercials, Commercial television stations, WordLink

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Home Service Store names CPS Direct

Article Abstract:

The Home Service Store Inc has chosen Woburn, MA-based CPS Direct to handle a $5-million national campaign geared to growing membership and inducing trial. Home Service is a nationwide network to organize and manage maintenance, repair and project improvement services. It has a pre- qualified network of local licensed adn insured trade affiliates. CPS specializes in direct marketing, ofering strategy, creative, database management, production and graphic services, audience research, telemarketing and response management.

Other Personal and Household Goods Repair and Maintenance, Repair Services NEC, Home Service Store Inc.

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Quidnunc taps FCB unit for expansion, brand help

Article Abstract:

Quidnunc Ltd has chosen Foote, Cone and Belding (FCB) Worldwide's FCB Southern California division to be its advertising agency of record. Quidnunc's former agencies were Teamworks of the UK and Publicic of New York. The FCB's priority as Quidnunc's agency is to promote the digital business consultancy's image in the US and Europe. FCB said it will start using direct mail and print ads on Sep 2000 to bolster brand awareness.

Business & Mgmt Consulting, Management Consulting Services, Quidnunc Ltd.

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