FRANCE: BATTLE ON THE WATER MARKET

Article Abstract:

In France, the still water market is now dominated by regional spring waters, lowest-priced products, and private labels, which represent 36% of the market, while Nestle holds 30% and Danone holds 23%. The advantage of regional bottle water is to be in the heart of the market radius and to sell at prices which are only a third of the price of national brands. In order to cope, the major groups are innovating in terms of packaging. Easy-to-open packs have been developed, screw caps, sports caps, and even a wide range of sizes, ranging from 50 cl to 5 litres. However, even small companies are trying to innovate. For example the Societe des Eaux Minerales de Pioule, is currently developing a pliable 5-litre bottle.

Market information - general, Product information

---

FRANCE: A LIMITED SERIES OF CONTREX COSMETICS

Article Abstract:

Contrex has introduced two of its cosmetics products in limited series for the summer of 1999. They will be packaged in bottles representing the design of a Contrex mineral water bottle. These bottles, manufactured by Pochet du Courval, are in translucent blue glass for a toner water and in a plastic bottle for a lotion.

Marketing procedures, Toiletries, Toilet Preparation Manufacturing, Contrex

---

Similar abstracts:

• Abstracts: FRANCE: SALAKIS LAUNCHES APERIKIS. FRANCE: SYSTEM FOR RESEALING PRESIDENT EMMENTAL. FRANCE: NEW PACKAGING FOR MEULE D'OR
• Abstracts: FRANCE: DESIGN OF FLEURY MICHON TRAYS. FRANCE: A NEW SOUS-VIDE COOKING PROCESS. FRANCE: NOURRIBIO INVESTS
• Abstracts: FRANCE: THIMON DEVELOPS COVER-PAL 2000. FRANCE: OUEST CONDITIONNEMENT CHANGES NAME. FRANCE: FIVE YEAR TARGET FOR DISTRI-PACK
• Abstracts: FRANCE: EVE PRESENTED BY ESTHEDERM AND GUERLAIN. FRANCE: MIYAKE EXTENDS L'EAU D'ISSEY RANGE. FRANCE: CASTELBAJAC DEMONSTRATES INNOVATION
• Abstracts: FRANCE: GLASS AND PHARMACEUTICAL PACKAGING. FRANCE: GLASS RECYCLING IN 1998. FRANCE: SAINT-GOBAIN INVESTS EUR 6.4MN

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.