Going hook, line and sinker for Roundup Ready Corn

Article Abstract:

Dekalb Genetics Corp, the exclusive marketer of Roundup Ready Corn, has successfully used a public relations campaign to build awareness of the herbicide-resistant crop and communicate the benefits of the technology. The campaign used product testimonials from growers as well as advertorial inserts and a media tour. A database of hundreds of growers has helped the company's PR staff to customize its messages to target specific geographic areas.

Oilseed and Grain Farming, Grain Seed, Grain seeds, Dekalb Genetics Corp.

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Virtual farm show

Article Abstract:

Farm periodical 'Progressive Farmer' offers its readers a 24-hours-a-day, seven-days-a-week farm show through its Virtual Farm Show. The website, accessible by logging in at ProgressiveFarmer.com, gives farmers an online venue to compare different manufacturers and their product lineups. The website is also open to prospective companies who may wish to buy 'exhibit' space at the Virtual Farm Show at a rate of $6,000 annually per category.

Periodical Publishers, Farm Periodicals

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