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Vertical integration and competition

Article Abstract:

A study on non-linear relationship between product market competition and vertical integration of suppliers is presented.

Author: Aghion, Philippe, Griffith, Rachel, Howitt, Peter
Publisher: American Economic Association
Publication Name: American Economic Review
Subject: Economics
ISSN: 0002-8282
Year: 2006
Vertical integration, Industrial suppliers

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On the sample economics of advertising, marketing and product design

Article Abstract:

A simple framework for analyzing transformations in product designing and promotional campaigns is presented.

Author: Myatt, David P., Johnson, Justin P.
Publisher: American Economic Association
Publication Name: American Economic Review
Subject: Economics
ISSN: 0002-8282
Year: 2006
Product Development, Sales Promotion, Market Research & Product Development, Usage, Sales promotions, Time to market, Economic development models

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Multiproduct quality competition: fighting brands and product line pricing

Article Abstract:

The impact of multiproduct quality competition on marketing opportunities for firms is examined.

Author: Myatt, David P., Johnson, Justin P.
Publisher: American Economic Association
Publication Name: American Economic Review
Subject: Economics
ISSN: 0002-8282
Year: 2003
United Kingdom, Marketing Management, Administration of Marketing, Consumer preferences

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Subjects list: United States, Analysis, Management, Competition (Economics), Company business management
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