Use it or lose it

Article Abstract:

The key element of any attempt to deliver content to potential customers, whether or not said content is to be delivered via Web site, kiosk or other medium, is making certain that it communicates clearly with the intended audience. As such, the user interface is a key consideration, and usability testing can be a vital investment when it comes to guiding the marketing strategy project. The usability test begins with an analysis of the needs of the target user, proceeds through the development and design stage, and may include actual prototyping. The biggest mistake made by companies involved in such a process is coming to a consultant when it is too late in the process to make substantial alterations.

Internet, Technology development, Outsourcing

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The physician as philosopher of the Way: Zhu Zhenheng (1282-1358)

Article Abstract:

The biography of a famous physician Zhu Zhenheng (1282-1358) is utilized to analyze the interactions between medicine and Daoxue ("Learning of the Way" or natural philosophy) in the Song and Yuan societies of the thirteenth and fourteenth centuries. Zhu Zhenheng was a clinical innovator who was involved with neo-Confucianism and was also a philosopher of the Way who incorporated Daoxue learning into the bodily experience of Chinese culture.

Research and Development in the Physical, Engineering, and Life Sciences, Scientific Research and Development Services, Sciences, Science, Research & Development, Analysis, Science, Works, Chinese culture, Neo-Confucianism, Zhu Zhenheng

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Wheeling - Dealing

Article Abstract:

Japan's Nisshin Steel is acquiring ten per cent of United States Wheeling-Pittsburgh Steel. This will enable Nisshin to take advantage of the rising American demand. Other mergers are in the offing.

International aspects, Steel industry

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