Learn that dirty word

Article Abstract:

As the new university top-fees regime is due to come into force in the UK, universities need to learn how to market themselves properly if they are to attract prospective students. Where in the past universities regarding 'marketing' as a dirty word, they now need to realise that it has to be placed at the centre of their strategic planning and that they need to conduct market research before making any critical decisions.

United Kingdom, Marketing procedures, Marketing, Company marketing practices

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Life in the City of High Intent

Article Abstract:

A professor of creative writing at the Brunel University describes its merits. Although located at the periphery of London, it is the City of High Intent with all facilities and with a high standard of education.

Management dynamics, England, Management, London, England, Company business management, Brunel University

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