'You will cash in on a degree' kids told

Article Abstract:

The first brochure designed to sell higher education to school pupils in the United Kingdom has been published by the Universities and Colleges Admissions Service and The Council for Industry and Higher Education. The publication of the 12-page booklet, titled "The Value of Higher Education", comes as fears rise that the spectre of student debt could combine with doubts about the graduate jobs market to put many off going to university.

Targets & Markets, Students, Senior High, High school students, Educational aspects, Target marketing

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Scop revamp sharpens focus

Article Abstract:

The Standing Conference of Principles (Scop) has relaunched itself in an effort to show that it is still alive after the defection of several prominent institutions which became universities. Scop has represented higher education colleges for 28 years and will now be know as GuildHE.

Strategy & planning, Public affairs, Public opinion, Aims and objectives

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Marketing a mystery to third of managers

Article Abstract:

Millions of pounds are being 'misspent' or 'misdirected' on marketing in universities across the country, according to a survey of university managers and executives by Euro RSCG Riley. Over a third of managers have no idea how much monet their university spends on marketing.

Colleges & Universities, Colleges, Universities, and Professional Schools, Colleges and universities, Reports, Universities and colleges

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