Battery dependency to grow

Article Abstract:

New lines of consumer electronics batteries are introduced by manufacturers into the market. Among the new products are Panasonic's Type-1 batteries, JBRO Batteries' Telepower XL Nickel Metal Hydride AA batteries, GE/Sanyo's new two- and four-pack combinations of high-capacity alkaline battery and Duracell's new line of Ultra photo lithium batteries. Global demand of batteries is projected to grow by 8% annually to $55 mil by the year 2002.

Product introduction, Primary Battery Manufacturing, Dry Cell Batteries

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Philips marketing, products aim at Gen-X

Article Abstract:

Philips Electronics is currently airing TV ads designed to capture the interest of consumers aged between 19 to 45, or a demographic section of society dubbed as the 'Generation X.' The ads feature three of the company's cutting-edge products, which include Philips HDTV, two-year lightbulb and flat-panel television. Philips has also launched its latest high-tech products that included the USB digital camera.

Advertising, Koninklijke Philips Electronics N.V.

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