CompUSA's online success story

Article Abstract:

LIVEchat is a feature of CompUSA's shopping website in which customers can chat with an associate and consult on a product that they are interested in. California-based Coremetrics monitors and analyzes the activity of a website, helping retailers track customer behavior. The services of Coremetrics, and how they have helped CompUSA revamp LIVEchat into a more efficient system, are discussed.

Services information, Market Research Services, Marketing Research and Public Opinion Polling, Commercial nonphysical research, Research Services, Services, Marketing research firms, CompUSA Inc., CPU, Coremetrics Inc., E-commerce

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Taking it to the street

Article Abstract:

Retailers are faced with rising advertising costs, and one method of advertising that can be highly beneficial is taking your company's message to the public. Relationship selling and personal interaction is also important for retailers, which can be done through exhibiting and event promotions. Other ways to promote your products and services to the public are given.

United States, Advertising, Public affairs, Advertising Activity, Column, Public relations, Company public relations

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