Jeannette Howe

Article Abstract:

Jeannette Howe is the executive director for Specialty Electronics Nationwide, a division of the Nationwide Marketing Group. Although Howe wasn't initially attracted to retail, her job at Tweeter as store manager has jumpstarted her career. Her views on the consumer electronics industry, as well as personal insights on various things, are given.

Executive changes & profiles, Management consulting services, Management Consulting, Officials and employees, Interview, Consulting services, Nationwide Marketing Inc., Howe, Jeannette

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Picking its battles

Article Abstract:

Manufacturer Coby Electronics is focusing in marketing its small LCDs, MP3 players and portable DVDs and is avoiding the battle among TV makers. N iches such as digital photoframes are where Coby invests in, and the company will introduce several new products in at the 2008 Consumer Electronics Show. The company's profile is also given.

Strategy & planning, Marketing procedures, Household audio and video equipment, Planning, Marketing, Consumer electronics industry, Company marketing practices, Company business planning, Coby Electronics

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