Creating a retail experience

Article Abstract:

Suggestions are given with few examples, for retailers to make their outlets a great experience for the customer to shop-in. Today's customer is more adventurous in shopping and want to feel real experience of the quality of goods in the shopping centers. Exceeding the customer's expectations and concentrating on customer satisfaction is the best way to make good retailing business.

Strategy & planning, Planning, Marketing, Company marketing practices, Shopping centers, Company business planning, Shopping centres

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DonEt sell-out on service

Article Abstract:

The importance of quality customer service in retailing is highlighted. Study findings indicating increased market share through great customer service are presented.

Market share, Company market share

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From house to store

Article Abstract:

Some tips for retailers on how to attract customers, by making a feeling to have the products in home, are discussed.

Management dynamics, Customer Relations, Management, Company business management

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