Dealers on Cellular: Dawn of New Communications Age

Article Abstract:

Despite slow growth, cellular mobile radios (CMRs) should be a billion dollar industry in the next five years. GE, which expects to provide CMR service in ten of the first thirty cities that go with CMR technology, predicts that the market will reach $600 million in 1984. Because of the large number of applications for licenses, the FCC is considering a lottery to grant cellular system construction permits.

Quotations, Outlook, Cellular Radio, Mobile Phones, Market, Mobile Radio Systems, Strunk, R.

---

Cross-Merchandising Critical in Closing Add-On Sale

Article Abstract:

Retailers and manufacturers are saying that salespersons must make customers see the importance of accessories to their computer systems. Accessories are more than half of a computer sale. A system is not complete without accessories. Cross-merchandising is a very effective sales tool. Some retailers prefer cross merchandising after the computer sale is completed.

Selling, Distribution channels, Computer accessories, Retailing, Retail/Reseller Channel, Methods

---

Phone Specialists on Add-ons: For Some Dealers, Less Can Be More

Article Abstract:

The wide range of telephone accessories can be a burden to mass market operations. Specialty stores have to carry complete lines of accessories. More technical telephone accessories require more sales help than discounters can give.

Telecommunications equipment, Marketing, Communications Equipment, Trends

Similar abstracts:

• Abstracts: Demand for video cameras in FY2000 exceeds expectations. After robust growth, camcorder makers face tight market
• Abstracts: Phones in '84: Security. Phones in '84: Plugging into New Profit Centers. Divestiture, Product Diversity Should Keep Phones Ringing in '84

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.