Everyman: Broad Interests, More Money

Article Abstract:

Magazines with broad readership bases are successful with consumer electronics advertising. Newsweek consumer electronics advertising manager Steve Wholley says that audio equipment advertising is surging again and that video continues to be a strong area. Computer hardware advertising in Business Week rose from 511 pages in 1982 to 661 pages in 1983. Two major factors in consumer electronics advertising in broad based magazines are the maturing of the youth market and the emergence of the women's market.

Marketing, Magazines

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Thar's Gold in that Tape Rack: Year-End Audio Push Heats Up

Article Abstract:

Audio tape sales are expected to remain stable through this 1984 year end season. Companies such as Scotch, Sony and others are counting on promotions to boost sales. Audio cassette sales are impulse sales. A photograph of TDK audio cassette is included.

Trends, Cassette Tape

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Videotape Suppliers Gear up for Big Fourth-Quarter Sales

Article Abstract:

Videotape suppliers are expecting good 1984 year-end sales. Prices have stabilized and suppliers are planning on promoting their videotapes actively. The year end sales season is expected to give high grade videotape a sales boost.

Magnetic tapes, Videotape Recorders, Video Industry

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