Foot in the door: jWIN takes the low key approach to brand expansion

Article Abstract:

jWIN a Korean company is a manufacturer of primarily second-tier electronics, such as boom boxes, radios, CD players and portables, set-top and portable DVD players, analog televisions, nostalgia products and others. jWIN sells through regional and independent dealers, distributors and drug stores.

Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Manufacturing industry, Manufacturing industries, Electronic equipment and supplies, Electronic equipment

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Attitudes

Article Abstract:

The technology of consumer electronics goods is complicated; retailers could consider having tech-handy man on call for their customers. The Custom Electronics Design & Installation Association and CEA could be good resources for learning about new issues and technologies.

Marketing procedures, Customer relations, Custom Electronic Design and Installation Association

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RadioShack's wireless strategy

Article Abstract:

RadioShack focuses more on the sales of wireless products by enhancing its services.

RadioShack Corp., Service enhancement, RSH

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