Why 8 to 12 year olds could be your most important customers

Article Abstract:

Worldwide spending of tweens, preadolescents between the ages of 8 and 12, is around $170 billion, and this demographic has more access to income and has greater impact on a family's purchasing activities. The consumer electronics industry is target ing thi s large demographic with strong buying powers, and their marketing efforts are described.

United States, Household audio and video equipment, Targets & Markets, Consumer electronics industry, Target marketing, Youth market

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The idea factory

Article Abstract:

The various methods for retail promotions and factors affecting retail sales are presented. Planning in pricing, location, offers, advertisements and displays to tempt consumers is very important in effective retail marketing.

Strategy & planning, Retail Trade, Advertising, Advertising Activity, Sales Management, Pricing Policy, Methods, Planning, Retail industry, Marketing, Pricing, Company marketing practices, Company business planning, Product price

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