Matsushita Expanding Global Production of Color TVs

Article Abstract:

Matsushita Electric Industrial Company Ltd of Japan intends to improve its colored television output for FY1998 by 9% to 11 mil units. The company, according to Osamu Takao, GM at Matsushita's AVC Company subsidiary, intends to increased its worldwide production despite a declining demand in some parts of the world, particularly in Southeast Asia. Matsushita also intends to release new colored television models that will be capable of receiving digital broadcasts.

Strategy & planning

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Matsushita sees huge demand in digital camcorders

Article Abstract:

Matsushita Electric Industrial Company Ltd of Japan predicts that the global demand for camcorders in 2000 will increase by 3% to 10.8 million units. The company further speculates that digital camcorders will account for 40% of the total. It also says that the market for digital camcorders in Japan may be reaching saturation point and that demand for camcorders may grow by 7% in North America, Europe and Asia.

TV Cameras, Home Video, Camcorders

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Matsushita sees bright potential in LCD TVs

Article Abstract:

Matsushita Electric Industrial Company Ltd plans to increase the sales of large thin-film transistor LCD TVs to 150 billion yen in FY2000. The company, which is anticipating an increasing demand for the product, is hoping to capture an 11% share of the market for the devices. To this end, Matsushita has entered into a manufacturing and technology sharing agreement with Taiwan-based Unipac Optoelectronics Corp.

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