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Electronics and electrical industries

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Monsterize the industry!

Article Abstract:

Monster Cable is launching new products that will help in integrating all the lifestyle-oriented home entertainment products. The head of Monster Cables, Noel Lee, talks about his 4M (Mix, Merchandising, oMonsterizationo and Management Commitment) philosophy in selling his product.

Author: Goldberg, Ron
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2004
Computer and Office Equipment, Computer peripherals industry, Monster Cable Products Inc.

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When push comes to touch

Article Abstract:

The thumb rules for selling multifunctional remote controls for operating various electronic equipments are presented. The features of remote control like ease of use, simplicity and level of automation, which the consumer needs, are outlined.

Author: Baker, Pete
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2004
Models, Usage, Remote control

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Subjects list: United States, Marketing, Company marketing practices
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