Push the button

Article Abstract:

Concept of interactive TV services has caught with the audiences in a big way. Success of interactive services such as games, information services, and advertising is discussed.

Usage, Evaluation, Services, Television broadcasting industry, Market share, Interactive television

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BBC digital radio

Article Abstract:

Contributions of the BBC to the interactive digital radio sector and future plans are discussed. Future prospects of Digital Audio Broadcasting are also presented.

Planning, British Broadcasting Corp., Forecasts and trends, Broadcasting industry, Service introduction, Digital audio broadcasting

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Audio Initiative

Article Abstract:

Survival strategies of Audio T Company such as quality standard progamme to enhance market are presented.

Officials and employees, Interview, Audio equipment industry, Lewin, Jerry

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