Thunder marketing

Article Abstract:

The marketing strategy of Sound of TriState, a consumer electronics store based in Delaware, is based on event hosting. It created oThunder Jamzo event that has sound off contests and car audio showcases without any direct sales. Increasing attendance to the events has resulted in successful marketing through consumer exposure to products.

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The secret to selling extended TV warranties

Article Abstract:

A Consumer Reports survey showed that LCD TVs are highly reliable, but the organization stands by its warning against buying an extended warranty for a flat-panel TV. This poses challenges for retailers and warranty companies, who are responding to the falling TV pricing. Ways to increase warranty sales from retailers are presented.

Electronic components, not elsewhere classified, Other Electronic Component Manufacturing, Liquid Crystal Displays, Product Warranty Extension Insurance, All Other Insurance Related Activities, Practice, LCD display, Extended warranties, Retailers (Persons)

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The best of retail promotion

Article Abstract:

The retailers of today need inventive promotional techniques to sell their wares in the competitive environment. Some of the best-run retail promotions by the consumer retailers in the United States are discussed.

Sales Promotion, Sales promotions

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