Traffic Builders: Software Showcase

Article Abstract:

Major software suppliers CBS Software, Scholastic and Sierra will be initiating comprehensive consumer promotion programs. The programs range from custom-tailored buying guides to targeted in- store education campaigns. The promotions are aimed at emphasizing product superiority, line continuity and authoritative development efforts. The contact telephone numbers for the three above mentioned companies are included.

Marketing, Scholastic Corp., Sierra, Promotion of Product, Software Retailing, CBS Software

---

March on Software

Article Abstract:

Commodore plans to conquer the software market. The company's software division had $100 million sales in 1983 and plans to do better in 1984. The division's first software for other than Commodore hardware is a line of six or seven titles for the Apple IIe and Atari home computers. The division plans to upgrade its image and to introduce a few game programs.

Computer industry, Software, Product information, Growth (Physiology), Products, Growth, Commodore Business Machines Inc.

---

Top 10 Computer Software

Article Abstract:

A chart lists the top ten selling computer games, the top five educational software packages and the top five home management programs. For each program the supplier, appropriate hardware and last month's position on the list are given.

Educational software, Video games, Sales, Software Packages, Home Computers

Similar abstracts:

• Abstracts: Trafffic Builders: On the Rack. Delco's GM Plans: New Cars, Products - Same Tough Stance
• Abstracts: Video Programming: Music Video at Retail: Software Sales Thriller of '84? part 2 Toshiba's New Video Line: Has "Sleeping Giant" Arisen?
• Abstracts: Inside Rent-To-Own: What It Takes; what It Makes. Traffic Builders: Quick Takes. Federated Frolics: Pulling in Profits the Specialized Way: Tobey Takes it On
• Abstracts: Polaroid's Gaffney: Penetrating CE Dealer Network No Easy Task

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.