Unlikely bedfellows? CompUSA introduces PC products to good guys stores

Article Abstract:

CompUSA acquired Good Guys Stores with the idea to expand the merchandising mix of both chains to include home entertainment technology at Comp USA and more PC-related products at Good Guys for networking sake. Its President and CEO Larry Mondry believes that merging of CE and PC is inevitable and assures that they want to really work with customers on showing the benefits to them.

Acquisitions & mergers, Hypermarkets, Warehouse Clubs and Superstores, Variety stores, Mergers, acquisitions and divestments, Company acquisition/merger, Superstores, Good Guys Inc., GGUY, CompUSA Computer Superstores

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Aaron Carmack: Progressive Audio's director of marketing explains the enormous potential of home networking

Article Abstract:

The marketing director of Progressive Audio, Aaron Carmack, credits home networks for introducing the benefits to the mass market with easy-to-install kits. He feels that demonstrations and showrooms play a major role in convincing a customer that the home networking is easy and simple to use and thus has tremendous growth potential.

Interview, Carmack, Aaron

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House of the rising Sun

Article Abstract:

Chuck Lim, vice president of sales and marketing at the Californian appliance and electronics retailer Reborn Lifestyle, discusses about the store's strong Asian customer base and the ways in which Asian customers can be attracted to the stores.

Marketing procedures, Marketing, Targets & Markets, Methods, Beliefs, opinions and attitudes, Client development, Customer relations, Ethnic market, Lim, Chuck

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