A management approach to placing articles in engineering trade journals

Article Abstract:

Engineering firms can obtain good publicity by publishing articles in professional trade journals. Such a public relations strategy, however, require 'consistency, organization and planning' to ensure that a submitted article is published. To this end, they should identify writers, subjects of interest and potential journals. Subjects could range from technological innovation to in-depth coverage of a topic with an engineering slant.

Publishing industry, Technical communication, Communication of technical information

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Maximizing profit through client satisfaction: avoiding the 10 deadly sins

Article Abstract:

This article discusses the ways and means of conducting business by A/E firms to remain profitable and maintaining a long standing customers base. Author lists ten areas which the firms should avoid for enhancing client retention and maximizing long-term profit.

Economic aspects, Brief Article, Profits, Corporate profits

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Client loyalty: winning more work from existing clients

Article Abstract:

This article discusses the ways and means of establishing client loyalty and to sustain it. Author suggests various business aspects and services to achieve client satisfaction and to leverage a relationship to explore expansion into other areas of the company.

Observations, Customer loyalty, Protection and preservation, Industrial development, Industrialization

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