Contacts for contracts
Article Abstract:
Poll results show that the US's major automobile makers are most active in forming partnerships with Hispanic-owned companies. Fortune 500 companies continue to stress diversity despite the issues concerning affirmative- action programs. A list of the top corporate partners is included.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1996
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Hispanic Hollywood
Article Abstract:
The Hollywood entertainment industry appears to be finally realizing the untapped potential of the Hispanic market. Hispanics are still underrepresented on TV, but increased campaigning by advocacy groups has had some success in getting more Hispanic talent hired.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1996
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Exploring the new affluence
Article Abstract:
The 1996 media trade show in Los Angeles, CA, addressed the growing and changing US Hispanic market. New markets include the increasing Hispanic middle class, English-dominant Hispanics and teenagers. The seminars, awards ceremonies and exhibits are discussed.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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- Abstracts: Contacts for contracts. The money market managers
- Abstracts: The best places to work. The little company that could. NAFTA makes noise
- Abstracts: Mexico is no go solo. The small business agenda. Lowrider cruises onto main street
- Abstracts: The wonderful world of rent-a-staff. Money for a melody. How do you say Apple?
- Abstracts: 'Equal opportunity' threatens affirmative action. A new Pete Wilson? Still open for business