Full-court press

Article Abstract:

The rising influence and affluence of Hispanic executives has encouraged the magazine publishers to ramp up their efforts to reach the Hispanic professional community. The increase in the publishing activity started in 2004 when the advertising revenue for Hispanic magazines increased by 16% in 2003 and the key to growth of Hispanic publishing is to maintain a certain level of independence and journalistic integrity.

Market share, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Publishing industry, Company market share, Hispanic American periodicals

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Titans tune in

Article Abstract:

The expansion of the Hispanic tech market has attracted big computer companies to take an interest in small and mid-size businesses. A research done by industry giant Hewlett-Packard (HP) reveals that the Hispanic IT market is growing faster than the overall market and thus HP has initiated a program that aims at recruiting Hispanic-owned business clients.

Research Findings, Computer and Data Processing Services, Computer services industry, Information technology services industry, Marketing research, Small and medium sized companies, Market research

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Turning up the volume

Article Abstract:

The number of Hispanic radio stations in the United States has grown from 302 to 598 from the year 1998 to 2003 and draws more than 11 percent of all adult listeners. A brief review on the efforts and plans of the Hispanic radio companies to explore new territories with an aim to strengthen their positions in the market is presented.

Radio broadcasting stations, Radio Stations, Evaluation

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