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Ethnic, cultural, racial issues/studies

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Abstracts » Ethnic, cultural, racial issues/studies

He's grrreat!

Article Abstract:

Kellogg has regained its position as the world's top cereal seller due to the diversification of Kellogg's product offerings spearheaded by CEO Carlos M. Gutierrez after having experienced a slump in market share between 1990-1999. The acquisition of Kashi Co., a natural-cereal and convenience-foods company, Morningstar Farms, a veggie burger manufacturer, and cookie and cracker manufacturer Keebler Foods Co. as well as the company's emphasis on brand-building strategy has helped in diversifying its products and regaining market share in the ready-to-eat cereals market.

Author: Hudson, Nancie
Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2004
Acquisitions & mergers, Mergers, acquisitions and divestments, Company acquisition/merger, Cereal products industry, Kellogg Co., Rankings, Gutierrez, Carlos M.

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Language of success

Article Abstract:

PALS International provides language instruction, diversity training and global relocation services.

Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
Educational services industry, Company Profile, Arbelaez-Nock, Brenda, PALS International

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A contracting conundrum

Article Abstract:

The advantages and disadvantages of government contract bundling are discussed.

Author: Utt, Ron, Napolitano, Grace
Publisher: Hispanic Business, Inc.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2003
Column, Cover Story, Contracts, Public contracts, Government contracts, Government contract

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Subjects list: United States, Management, Company business management
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