Hispanic ad budgets explode

Article Abstract:

The influence of Hispanic American consumers continues to be felt in the advertising industry, and there is an increasingly large budget aimed at this segment of the buying public. For example, Sears, Procter and Gamble, and Toyota have all significantly increased their Hispanic American advertising budgets.

Influence, Demographic aspects, Advertising, Hispanic American consumers

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Models of efficiency

Article Abstract:

The Quintana sisters run their computer consulting company, Excel Professional Services of Englewood, CO, similarly to a temporary employment agency. The sisters founded the company in 1990 and have worked hard to achieve projected revenues of $13 million by the end of 1995.

Cover Story, Achievements and awards, Biography, Consultants, Consultants (Persons), Quintana, Annette, Quintana, Victoria, Excel Professional Services Inc.

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Cray appointment boosts CEO number to three

Article Abstract:

The appointment of J. Phillip Samper as chairman of the board and chief executive officer of Cray Research Inc. has raised the number of Hispanics holding the top position at a Fortune 1,000 company to three. Samper will succeed John Carlson.

Officials and employees, Computer industry, Appointments, resignations and dismissals, Cray Research Inc., CYR, Samper, J. Phillip

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