The big picture: original programming with shows unique to the cultural experiences of Hispanics is coming to a Spanish-language television near you
Article Abstract:
Sony Pictures Entertainment VP Jon Feltheimer comments on his company's merger with Liberty Media Group and financial companies Apollo Management and Bastion Capital Fund to acquire Miami, Fl-based Telemundo Group. The agreement is expected to provide original programming to Hispanic audience.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
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Eliminating the 'ethnic.' (Coca-Cola and Miller Brewing changes marketing strategy)
Article Abstract:
Coca-Cola Co has removed its ethnic marketing department as the company's new strategy. The company will now focused on lifestyle and attitudes to attract ethnic consumers. The strategy also signifies that African Americans and other ethnic groups are part of the mainstream.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
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