Good tequila stories abound, like the one about the beer with spirited taste

Article Abstract:

Fischer Brewery imported a new kind of beer called Desperados which will offer the flavor of tequila to consumers upon its introduction in September 1998. The company's official importer Fischer Beverages International of Massachusetts is slated to unveil the liquor in 45 states. Fischer Beverages International marketing executive Dominique Levesque indicated that Desperados should appeal to young adults who are not afraid to try new concepts and tastes. This prompted the brewer to package the beer in 12-ounce three-pack bottles rather than the conventional 22-ounce swing-top bottles.

Comment:

Is expected to launch a new kind of beer called Desperados to US consumers in 45 states upon introduction in 1998

Breweries, Product introduction, New Products/Services, Bock & Specialty Beer, Specialty beers, Fischer Beverages Intnl, Desperados

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When acting dealt Steptoe lemons, he made Luther Dryers lemonade

Article Abstract:

Luther Dryers Gourmet Lemonade Inc. of Little Rock, AR, sees its growth spurred by its chief executive, president and founder, Patrick Steptoe. Steptoe has single-handedly handled the creation of a slogan, television, radio and print advertisements, flavored lemonade recipes and product packaging for the firm, which grossed $40,000 worth of revenues in 1997. Steptoe, a former actor, believes that his company's flavored-lemonade line is better than its rival lemonade beverages, noting the product's vitamin-C content, which satisfies 100% of RDA, and fat-free attributes.

Comment:

Sees its growth spurred by its chief executive, president and founder, Patrick Steptoe

Soft Drink Manufacturing, Executive changes & profiles, Advertising Activity, Print Media, Packaging, Company Personnel, Fruit Drinks (Noncarbonated), Slogan, Fruit drinks, Luther Dryers Gourmet Lemonade Inc.

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Red Rock turns back the clock while adding some packaging sock

Article Abstract:

The Clayton Distributing Company is riding on the nostalgic mystique of the Red Rock softdrinks brand which has been repackaged in 12-ounce glass bottles. The brand offers ginger ale and premium cola which are distributed in Florida and Georgia. The distributor's co-owner Charles Redd noted that the bottles keep the drinks colder and preserve the taste. Redd also stated that the company would like to tap the 18-to-35-year-old market through the packaging changes. The beverages are already familiar to consumers aged over 40 years old, stated Redd.

Comment:

Is riding on the nostalgic mystique of the Red Rock softdrinks brand which has been repackaged in 12-ounce glass bottles

Marketing procedures, Marketing/Advertising Methods, The Clayton Distributing Company, Red Rock

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