JAPAN: KINDER FERRERO LAUNCHES KINDER SURPRISE

Article Abstract:

Nippon Ferrero changed marketing in Japan to Kanro in 1999 for its Kinder Surprise chocolate eggs which contain a small toy. It has followed its successful regional sales in 1998 with a national launch in 1999. There are 130 different toys which are frequently changed. The eggs are priced at [yen] 450 for a three-egg pack, or [yen] 150 for one egg. Nippon Ferrero has set a sales target of 70mn units in 1999.

Chocolate & Choc-Type Confections, Chocolate and Confectionery Manufacturing from Cacao Beans, Chocolate candies

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JAPAN: EZAKI GLICO'S CALCIUM-ENRICHED ICE CREAM

Article Abstract:

Ezaki Glico has introduced calcium-enriched ice cream, which comes in white chocolate, strawberry chocolate, and chocolate varieties. The ice cream is priced at [yen] 380 and comes in the form of small 7 ml balls of chocolate, in a pack of 24.

Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Ezaki Glico Company Ltd.

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