Marketer: Terry Wheatley

Article Abstract:

Terry Wheatley, the senior vice president of marketing at Trinchero Family Estates, which is the 10th largest wine company and the owner of Sutter Home, one of the country's best selling brands has helped to create innovative programs that make a personal connection with consumers around the country. Her "Sutter Home for Hope Campaign" project has contributed $2 million to encourage early detection of breast cancer and to support organizations that provide research and treatment.

Marketing procedures, Wine industry, Wineries, Customer relations, Wheatley, Terry, Trinchero Family Estates

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Out of Africa

Article Abstract:

Starbucks stores in the U.S. will launch a new coffee blend in September 2007, the African Ubora, created with the help of Chef Marcus Samuelsson, who's book "Discovery of a Continent: Foods, Flavors and Inspirations from Africa" explores his African roots.

Eating places, Services introduction, New Products/Services, Beliefs, opinions and attitudes, Coffeehouses, Company service introduction, Service introduction, Starbucks Corp., SBUX, Cooks, Samuelsson, Marcus, Chefs

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Christophe Perrot-Minot: a rising star shines brightly in 2002

Article Abstract:

The innovations made in Henri Perrot-Minot's vineyards in the year 2002 are presented. Fortunately, he is equipped with air-conditioning in his two winery rooms and temperature-controlled fermentation tanks.

Remodeling and renovation, Vineyards, Perrot-Minot, Christophe

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