US snacks market dominated by Frito-Lay

Article Abstract:

The Lays and Ruffles snack brands, both of which are owned by Frito-Lay, a subsidiary of PepsiCo, dominate the US snack market. They account for 48.3% of the market, compared with a share of only 9.9% for Procter and Gamble's Pringles, their nearest competitor. A number of smaller manufacturers have left the market, further boosting Frito-Lay's position. Many branded suppliers also supply private label products, especially as a result of the strong growth in the number of lower-fat snacks.

Frito-Lay Inc.

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Competition intensifies in Polish snack sector

Article Abstract:

Consumption of salty snacks in Poland rose 31% in 1995, and the market is extremely attractive for major multinational chips and snacks manufacturers. PepsiCo in association with Wedel, its Polish partner, has 33% of the market, and Bahlsen of Germany, increased its share to 23% from 18%. Chio Lilly, a Polish/German company previously controlled the market but its share declined due to lack of advertising, as funds were diverted to build a new production facility.

Poland

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German snack market under pressure from declining demand

Article Abstract:

The German market for savoury snacks was worth 2.48 billion German marks in 1994, with a volume of 305,000 t. Demand has been influenced by market concentration and many manufacturers expect a price war to break out. The market leader is Convent, with sales of 2.4 billion German marks in 1994 and a 50% share of the total snack market. Rival Bahlsen has a 25% share of the market. Other companies have very small sales compared to the two leading players.

Statistics, Bahlsen Business Services-GmbH, Convent Knabber-Geback GmbH und Company KG

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