View from the top

Article Abstract:

Mark Petrou, a current Fish and Chip Shop of the year title holder, exclusively writes for Fish and Chips and Fast Food Magazine. He shares his experiences as a fryer in hope for sparking a healthy debate. Petrou also talks about promoting fish and chips, and will present a promotional campaign plan on December 3, 2007.

Marketing procedures, Personnel administration, Human resource management, Marketing, Company marketing practices, Company personnel management, Essay

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When I were a lad

Article Abstract:

Bill Shaw talks about his memories of the past 21 years in the fish and chip industry. He was the first supplier to the industry to use full color advertising and he also introduced a four page magazine which was inserted into main trade magazines. Shaw also supplied frying ranges.

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The worm turns

Article Abstract:

Bernard Anghelides talks about his experience with fast food. He also provides answers to industry-related trivia questions.

History

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