How doctors can determine their market share

Article Abstract:

Physicians can measure their market share by analyzing the markets in which they practice. For example, physicians might look at their patients' medical needs, such as how many patients needed obstetrical services, and limit their search within a reasonable geographic area. Doctors should then analyze their share of the defined market using such sources of information as billing data, business analysts and research centers. In this way, market-share analysis helps physicians analyze their practice and identifies options to follow.

Offices of health practitioners, not elsewhere classified, Measurement, Physicians, Medical professions, Market share

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Medicine, marketing and the worth of mirth

Article Abstract:

Humor can have a therapeutic effect on patients who are in poor health or are suffering pain. Humor has been used by other cultures for centuries as a healing tool, and it is beginning to be recognized by physicians in the US as useful in establishing a working relationship with patients. Humor has been proven to help relieve stress and stimulate creativity, but it is important that doctors use tasteful humor to maintain rapport with patients.

Offices & clinics of medical doctors, Physicians & Surgeons, Offices of Physicians (except Mental Health Specialists), Health aspects, Wit and humor in medicine, Medical humor

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Wellness programs attract patients, promote loyalty

Article Abstract:

Wellness programs are becoming popular at companies because they can lower insurance rates, increase production and boost employee morale. Doctors can initiate wellness programs in their practices as well. Wellness includes evaluating a subject's health, motivating people to exercise, implementing life style changes and evaluating patient progress. Being a wellness doctor can help attract new patients and enthusiastic, motivated staff.

Planning, Preventive health services, Preventive medicine, Wellness programs

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