Marketing to managed care could be key to survival

Article Abstract:

Physicians looking for professional opportunities must be able to successfully market their skills to managed care providers as these providers become more prevalent. Guidelines for selecting a program and analyzing potential benefits and future earnings are presented. For example, physicians should find out how many physicians will be hired in their specialty. Troubleshooting strategies for minimizing problems between the physician and the managed care provider are also described, such as maintaining a good relationship with the provider-relations representative.

Employment, Managed care plans (Medical care)

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Niche marketing offers many opportunities

Article Abstract:

A physician can build a practice by identifying a niche market that matches his interest or expertise. By filling a need for an under-covered subspecialty, a physician will increase his geographic source of patients, gain referrals, keep patients for other services, experience efficiency in paperwork and gain economies of scale in terms of expensive equipment and staff skills. A urologist seeking to be known for treating impotence wrote articles, spoke to hospitals and service clubs and notified other urologists of his interest.

Methods, Health care industry, Column, Practice, Target marketing, Urologists

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Right attitude is a must for successful marketing

Article Abstract:

Physicians can successfully market their services by demonstrating concern, and by identifying and meeting a community's unmet healthcare needs. Marketing is a form of communication that helps doctors convey their ability and desire to satisfy patients' healthcare needs. Effective marketing can help doctors avoid the effects of recession, managed medical care programs and increasing overhead costs.

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