Medicare recipients targeted by HMO marketing campaigns

Article Abstract:

Legislative changes in the Tax Equity and Fiscal Responsibility Act of 1982 now allow health maintenance organizations to be reimbursed for Medicare beneficiaries. It is expected there will be an all-out advertising and marketing campaign to get th elderly to signup for HMOs.

Offices & clinics of medical doctors, Admin. of social & manpower programs, General medical & surgical hospitals, Health aspects, Aged, Elderly, Economic aspects, Health maintenance organizations

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Risk-sharing plans likely in future for Blues

Article Abstract:

Bernard Tresnowski discusses marketing of a major medical plan, experimental programs, corporate consolidations, voucher system with select groups of Medicare recipients, and future business planning.

Hospital and medical service plans, Planning, Interview, Tresnowski, Bernard

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