How to make product development projects more successful by integrating Kano's model of customer satisfaction into quality function deployment

Article Abstract:

Integration of Kano's model of customer satisfaction and quality function deployment was undertaken to create a strategy that will enhance product development projects. The integration of the two approaches had taken into consideration customers' needs and requirements, as well as strategies that aim to improve communication among various functions associated with product development. Strategic implications arising from the analysis includes satisfaction of must-be requirements and establishment of competitiveness based on one-dimensional requirements.

Sporting and athletic goods, not elsewhere classified, Sporting and Athletic Goods Manufacturing, Winter Sports Equipment, Industrial research, Customer satisfaction

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Strategies for managing knowledge assets: a tale of two companies

Article Abstract:

A conceptual framework called C-Space or culture space was proposed to identify and manage knowledge assets. The framework, which is based on a model of information flows in organizations, encourages constructive debates and allows creation of several organizational insights. Implementation of the model in two firms, namely BP Exploration and Courtaulds, revealed its effectiveness in diagnosing and exploring knowledge assets.

Crude Petroleum and Natural Gas Extraction, Crude petroleum and natural gas, Cellulosic Organic Fiber Manufacturing, Crude Petroleum & Natural Gas, Cellulosic manmade fibers, Rayon Fibers, Models, Petroleum industry, Natural gas, Petroleum, Gas industry, Strategic planning (Business), Rayon

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Totemics: new metaphor techniques to manage knowledge from discovery to storage and retrieval

Article Abstract:

Totemics is a group of techniques used for future creation of products and services. It utilizes envisioning and mapping techniques to explore specifically product strategies, new product creation, brand identity, market positioning and organizational situations. Totemics works by arranging images, objects and words to develop a map which will be useful in exploring an issue.

Product Development

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