German retailers cast eye toward U.S. goods

Article Abstract:

German retailers agree that the U.S. needs to learn more about the European consumer and make more products available in smaller quantities at better prices. The best areas for exporting are in giftware, gardening, bath shop and in the tabletop areas. A German label on American products is more likely to succeed. Stronger rapport with foreign retailers is needed.

Household cooking equipment, Germany, Retail industry, Retail trade, Retail stores, Home furnishings industry, Stores, Consumers, Cookware industry

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Firms vie for French food processor $

Article Abstract:

Cuisinart and Robot Coupe are unleashing aggressive marketing campaigns to capture the Frenchfood processor market. Cuisinart is marketing through direct mail advertising, while Robot Coupe is concentrating on store demonstrations to sell its product.

Household appliances, not elsewhere classified, France, Food processors, marketing

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Simac, Bialetti eye U.S. market

Article Abstract:

These 2 companies not only plan to move into the U.S. market but to increase their new product introductions. They will possibly also set up production on U.S. soil. A change in the existing distribution structures is also being considered.

Electric housewares and fans, Italy, International business enterprises, Multinational corporations, Electric equipment, Corporations, Electrical equipment and supplies, Corporations, Italian, Cavalli, Alfredo, Moroso, Cesare, Cristante, Guido, Simac Appliances Corp.

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