Ikea scores with baby ads

Article Abstract:

IKEA Svenska AB attracted an estimated 25,000-plus people during the opening of its new home furnishings store in the Chicago suburb, MI, thanks to its yellowbillboard that features the 'crawling baby.' Aside from the famous billboard, the company's advertising campaign was also comprised of newspaper ad, direct mail and broadcast, intended to create consumer awareness. The store opening was also promoted on the Internet and a trip to Sweden was also given.

Facilities & equipment, Advertising, Furniture and Home Furnishings Stores, Furniture & Furnishings Stores, IKEA Svenska AB

---

Charley batters Florida

Article Abstract:

Retailers helped out with food, water, generators and supplies in the wake of Hurricane Charley's destruction. The damages are estimated at several million dollars and retailers suffered lost sales in hundreds of thousands of dollars. Businesses are fast getting back to normal with help from manufacturers all over the US.

Retail Trade, Retail industry, Donations, Influence, Hurricanes, Hurricane Charley, 2004

---

Similar abstracts:

• Abstracts: Hot market for visco helps latex too, company says. Carolina Mattress Guild leaves ISPA
• Abstracts: Catnapper scores with swivel-glider. Casual contemporary rules in. U.S buyers like what they see
• Abstracts: Mattress Giant buys N.H. chain. Heilig-Meyers gets sleep chain for $43M. Investors buy Showplace
• Abstracts: Crate barrels along with big home store. Gardner White set to open 6th store
• Abstracts: United Media partners with Bandai. Blue Box Toys named master toy license for Shushybye

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.