A career in higher education: career or cul-de-sac?

Article Abstract:

The British Education Reform Act of 1988 has made Britain's higher education institutions independent of local authorities. Higher education institutions now have authority over employment, including: recruitment; promotion; and dismissal. The new independence has brought on a need for personnel directors, although academic staffs' acceptance of a personnel role remains murky. Personnel directors will be faced with the formalization of staff appraisals and disciplinary procedures in an environment traditionally insulated from market pressures as they attempt to meet three challenges: industrial relations; recruitment; and the negotiation of redundancy agreements.

Education, Higher, Higher education, Great Britain

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Adrian Gozzard

Article Abstract:

Cadbury Schweppes PLC group personnel dir Adrian Gozzard believes that personnel management is an important part of business and that employee motivation involves more than financial reward. Gozzard believes in finding the potential within each person and then tailoring education to their needs. He feels that motivation is the secret to product and performance excellence. Developing proper employee motivation involves a three step process beginning with motivation by financial reward, followed by involving employees' personal identities into their work, and finally optimizing motivation by giving employees opportunities for genuine self-development.

Management, Officials and employees, Cadbury Schweppes PLC, Gozzard, Adrian

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