Common characteristics of uncommon success

Article Abstract:

Successful insurance sales representatives possess characteristics and attitudes that others appear to lack. Top producers have mastered attitude, sales technique, sales activity, proper image and knowledge of both their products and the needs of business clients. Less-successful salespeople often possess some of these strengths but typically do not combine all five. Listening skills and participating in industry organizations are essential to developing the type of expertise that clients most desire.

Methods, Sales

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Matching distribution systems to markets spells success

Article Abstract:

Insurance executives should be willing to develop alternative distribution systems as older marketing strategies decline in effectiveness. Market segments demand specialized and individualized marketing strategies from insurers. New units and products demand an entrepreneurial mindset in order to develop new business opportunities, and marketing experience is essential when approaching new markets.

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More than billboards and business cards

Article Abstract:

The emergence of the Internet as a medium of marketing insurance is expected to boost the competitive edge of non-traditional insurers to the detriment of traditional insurers. While there has been a lot of hype about the Internet, the fact remains that the medium has created a new breed of insurance competitors who are changing the way insurers create and deliver value to their customers.

Telegraph & other communications, Specialized Telecom Services, Wired Telecommunications Carriers, Usage, Internet, Internet services

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