New Directions in Telemarketing

Article Abstract:

Telemarketing systems are beginning to be established in the property and casualty insurance industries. Its appeal does not lie in the area of direct sales. Salesnet was developed for Connecticut General applications that apply to both life and property business. Producer development and product development material was included.

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Telemarketing: Bringing the Agent in from the Cold (Call)

Article Abstract:

Telemarketing can help agents screen prospective clients. ITT Life Insurance Corporation uses telemarketing to pull potential insureds from health magazine subscription lists and sporting event attenders for its term program. Telemarketing calls and solicits. The agent then follows up on the real leads.

Methods, Forecasts and trends, Insurance industry

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Telemarketing Review

Article Abstract:

Telemarketing is becoming an indispensable tool in the insurance industry. Telemarketing can help create demographic data bases, act as advertising instruments, and service policies. Hardware development should hold for the next five years. Hardware speed should increase and system prices decrease.

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